![]() ![]() ![]() Data sent from server to server can't be blocked by browser-based ad blockers. The Conversions API sends the purchase event between Shopify and Facebook servers. If you select Enhanced, then your store uses Facebook's Conversions API as well as the Facebook pixel. A browser-based ad blocker can prevent the Facebook pixel from sharing data. If you select Standard, then a Facebook pixel tracks customer browsing behavior in your online store. ![]() For more information about customer tracking, refer to Cookies and customer tracking.ĭepending on when you installed the Facebook sales channel, the customer data-sharing levels offer different privacy settings. In the data-sharing settings you have three levels to choose from: Standard, Enhanced, or Maximum. The Facebook channel lets you choose how you want data to be collected and shared between your online store and Facebook. Make sure that your privacy policy is up to date to provide this information to your customers.Ĭhoosing Facebook's customer data-sharing level It's important to tell your customers how you share data, and to decide what type of data, or how much data, you want to share. While customer data improves campaign performance and sales tracking, not everyone wants their data shared. Data sharing tools, such as the Facebook pixel and the Facebook Conversions API, let you track orders and other events, which can help you analyze your store traffic and improve ad targeting through dynamic ads.ĭata sharing is a choice. The Data sharing settings in your Facebook channel lets you choose how customer data and browsing behavior is collected in your online store. ![]()
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